Motion Graphics Selection
MotionGraphics
MultipleStyles
Illustrations
Introduction
Here is a showcase of Motion Graphics projects I have participated. In these projects, I was in charge of establishing artwork and storyboards, and collaborating with PM to clarify clients' requirements.
I specialize in transforming client requirements into stylized characters and stories. My extensive drawing skills allow me to introduce a unique visual style to products, enriching users' comprehension of the brand story. Elevates product appeal and experience, crafting a brand image that stands out.
The Impact of Cardiac Medicine
National Yang Ming Chiao Tung University (NYCU)
It's an academic ethics animation for the National Yang Ming Chiao Tung University. Describe a story about internationally known Professor Piero Anversa from Harvard University and his research on cardiac stem cells. It discusses how his violation of academic ethics brought significant turmoil to the area of cardiology. The story serves as a caution to researchers to remember their original intentions and face their research honestly.
The art style is presented in a childlike picture book aesthetic. Textures and hand-drawn lines enhance the story's vividness. As the plot unfolds, exaggerated expressions and adjustments in the size and movements of the characters contribute to the dynamic storytelling.
ESG Zero Carbon Operation Transformation
Cathay Life Insurance
This project describes the Zero Carbon Operation Transformation of Cathay Life Insurance and how they transition from carbon reduction to zero carbon.
It introduces various plans (Green Workplace, Green Energy, Green Landlord), including paperless policies, shared office spaces, and green leasing programs.
In this story, the Cathay Village Chief symbolizes Cathay Life Insurance itself. The little villagers represent the public in need, the company's internal staff, and business owners seeking green energy solutions.
Cathay Life Insurance promote Zero Carbon Operation Transformation to realize a vision of co-prosperity with the Earth.
Investment App Explanation
Cathay Securities Corporation
It's an investment app explanation animation launched by Cathay Securities for participating in the German Red Dot Design Competition.
Gendered Innovations
National Yang Ming Chiao Tung University (NYCU)
This animation, produced by National Yang Ming Chiao Tung University, introduces the importance of gendered innovations in research.
Gendered Innovations aim not only to address issues of gender equality in research on a superficial level but also to incorporate the needs of different genders and groups based on the research subject.
For example, in human testing for car crashes, male bodies have been the primary test model for a long time, excluding groups such as women, children and elders. It has resulted in more severe injuries for other groups in accidents compared to those suffered by males.
Gendered Innovations advocates for considering gender diversity and various groups in research, encouraging researchers to explore a broader range of possibilities.
